Bon Prague
Delicious storytelling for authentic noodles
Client: Bon Prague
Web: https://bonprague.cz/
When: 2021-2023
Problem:
Bon had no marketing specialist. When preparing to open two more branches, they faced a big communication challenge: how to market all locations under one brand while keeping their community engaged. They needed to activate their audience and grow visibility fast.
My Solution:
“From a cozy noodle bistro to Prague’s most recognized ramen brand.”
From 2021 to 2023, I upgraded Bon Prague’s online presence with scheduled posts, professionally shot photos and videos, and a smart mix of paid ads. We built a cohesive brand across all three branches, grew their audience from 6,000 -> almost 10,000 followers and successfully communicated the launch 2 new restaurants while engaging a loyal online community.
Beyond social media, I supported with menu design, posters, loyalty cards etc. to keep a unified look across all locations. I also led influencer collaborations, script writing, and directing, ensuring every piece of content from photos to campaigns -> felt authentic and apetizing.
#photo-video-production #seo #socialmedia #brand #graphicdesign
About the project
Bon Prague started as a small cozy restaurant at Náměstí Míru in Prague. They have successfully opened a second restaurant at Letenské náměstí and even a third one at Anděl in the year 2021. They offer authentic Japanese cuisine all over Prague. "We rely on freshly made Ramen, Soba, and Udon noodles made from well-selected ingredients."